Renting in Shanghai

A few years ago I'd say you needed at least a budget 5-10K/month for an apartment in Shanghai, but now ~7-11K is more suitable. For that budget you are typically going to find 1-2 bedroom, fully furnished apartments around 35-50 sqm in size.

Microsoft identifies four new customer personas for markets to focus on in 20202

One of the most important aspects of creating effective Ads is segmenting your audience and targeting the people who will see them, this is also known as building customer personas. Microsoft Advertising studied web surfing activity and identified evolving attitudes and behaviors using first-party data and advanced analytics. They identified four key personas for this post lockdown world with ever changing consumer behavior, privacy expectations and brand preferences. These four new groups are driving change: luxury shoppers, digital nomads, empowered activists, and self-care fanatics.

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