One of the most important aspects of creating effective Ads is segmenting your audience and targeting the people who will see them, this is also known as building customer personas. Microsoft Advertising studied web surfing activity and identified evolving attitudes and behaviors using first-party data and advanced analytics. They identified four key personas for this post lockdown world with ever changing consumer behavior, privacy expectations and brand preferences. These four new groups are driving change: luxury shoppers, digital nomads, empowered activists, and self-care fanatics.
FIRE retire by age 40 or in 10 years
Today we’re taking a look at how to start at 30 with $0 and retire by the time you're 40, by following a few financial guidelines. I'm going to preface all of this by saying I don't really like the term "retire", because it a loaded word with a lot of history behind it, but... Continue Reading →
Alibaba Smashes Singles Day Record With Over $74.1B in Sales
This year Alibaba's annual Double11 promotion changed structure and become a shopping season spanning 11 days, and in doing so, shattered multiple records. Chinese consumers bought like no tomorrow from Taobao and Tmall to buy both domestic, but especially international brands at steep discounts. The "total GMV for the event was calculated from Nov. 1-11,... Continue Reading →